Soft Bait Lures for Fishing in New Zealand

Explore Barton Marine's range of soft bait lures – perfect for targeting popular New Zealand species like snapper, gurnard, and kahawai. Our collection features high-quality soft plastics, jig heads, and accessories trusted by Kiwi anglers. Whether you're fishing from boat or shore, these lifelike lures offer exceptional action and durability. Stock up on soft bait essentials and enjoy fast NZ-wide shipping.