Fishing Lures NZ

Attract more strikes and land more fish with our top-quality range of fishing lures at Barton Marine. Whether you're spinning for kahawai, jigging for kingfish, or casting for trout, we have the right hard-bodied lures, soft baits, metal jigs, trolling lures, and more to suit every fishing environment in New Zealand.

Designed for maximum action and realism, our fishing lures come in a variety of colours, sizes, and styles to match local baitfish and entice aggressive bites. Perfect for both saltwater and freshwater fishing, these lures are selected for performance, durability, and proven success on NZ waters.

Shop trusted brands and effective lure designs – with fast NZ-wide delivery, Barton Marine has your tackle box covered.